Marketing Candidates

Marketing Candidates: Playing the Race/Gender/Maverick Card

By Bob Hertzog

Throughout this presidential campaign, people have offered criticism of the major candidates based on stereotypes.  Barak
Obama has been accused of “playing the race card" (pardon the
overworked cliché). Hillary Clinton was called the iron maiden and seen
as too cold and calculating.  John McCain’s campaign almost miscarried because he was seen as George Bush’s third term. 

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